Built by a Founder.
Backed by Experience.

Ben created Coaching 100 after working with over 100 NZ businesses and building his own to a $6M valuation.

FOUNDER'S STORY

Hi, I’m Ben. I started my first business selling kites at age 15 and grew my most recent venture to a $6M valuation.

Over the past five years, I’ve coached 24 startups, advised 78 SMEs, and worked alongside some of Aotearoa’s best entrepreneurs. I’ve learned what works the hard way, by doing it from scratch. Now I help other founders do it better.

Led by a Founder

Who’s Ben There

BSc – Biological Sciences (UA), Cert. Innovation and Entrepreneurship (AUT), Finalist Innovate 2021, Finalist Impact Accelerator 2023, Callaghan Innovation Frontier Venture 2024, Board Member Thrive Whanganui 2023-2024, Regional Business Growth Advisor 2023-2024,  Social Enterprise Impact Coach 2021-2022, Business Mentor 2021-Present, Private Mentor 2010-Present, Academic Coordinator University of Auckland 2016, Academic Administrator University of Auckland 2014, Black Belt Shorinji-Ryu Okinawa 2016, Black Belt Seishin-Ryu Karate NZ 2012, Karate Sensei 2021-2024.

Startups I have helped founders launch from scratch: 18
Full business plans written, including financial forecasts: 26
Business growth plans successfully delivered for SMEs: 78
Funding we’ve helped businesses and startups secure: $1M+

We dream of a community of kind, capable founders making their corner of the world better with the clarity, skills, and support to build businesses that reflect their values and vision.

That’s why our dream is simply to see your startup dream become real.

Am I Your Next Business Coach?

I work best with ambitious founders who are ready to grow. If you want a coach who brings strategy, innovation, and empathy, we should talk.

Our first call is free. If we’re a good fit, we keep going. If not, I’ll connect you with someone else who can help.

Want to see how we work? Check out our services to see if the support we offer fits your next step.